When using the two keywords you’ve chosen that include emotion catching words, make sure you place them strategically to form a killer title.

It’s often best to use your primary keyword first within the title.

Whenever possible, avoid placing the two keywords right next to each other. You want there to be some space between each keyword to avoid any confusion with the search engine. For example, if your primary keyword’s “free writing tips” and your secondary keyword’s “national writing contests,” your title should be written something along the lines of:

If you combine great emotion catching words, killer keywords, and strategic keyword placing, you are sure to capture your readers attention.

Here are a couple of other things you want to do:

• Make sure the keywords used in your title are used within the content text.
• Keep the keywords short and specific. The shorter the keyword phrase and the more specific they are, the better.
• Include the title keywords in your “tags” or “label” section when available.

SEO Keyword Tips: What to Avoid

The biggest mistake people make when trying to create a SEO title is cramming the title, or making it stuffy. A title becomes stuffy when too many keywords are placed within the title, the keywords are placed closely together within the title, or poor keywords are chosen.

Choosing lengthy keyword phrases within a title will quickly cause it to become stuffy. If you have an awkward title, readers are sure to pass over it for a simple and more specific title that fits their needs.

To increase content traffic it’s important to never duplicate titles. As with duplicate content, duplicate titles will decrease your likeliness of placing high on a search engines results page due to competition and spam confusion.

Using these simple SEO keyword tips for your title is a sure way to increase the amount of readers your content brings in.

About the Author Alyssa Ast is the co-founder of the WM Network, which includes the WM Freelance Connection, an informational blog that explores the creative and business aspects of freelance writing. Her first book, entitled “The Path to Freelance Success”, is due out in March 2010.